PRODUCT CONTENT STRATEGY
Design your brand’s unique blueprint for behavior change
If you want to launch a research-backed product that shapes behavior and improves mental health, you need effective product content management. Here’s how I’ll ensure that your digital interventions are personalized enough to promote the desired outcomes and keep users inspired and engaged.
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Determine how your users’ lives will be shaped by interacting with your product.
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Select the research-backed interventions that will be used to achieve the desired impact.
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Document the ways your audience speaks about their challenges.
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Create the user flow and write the product content curriculum in your brand's voice.
CASE STUDY: SIMILARLY SCOPED PROJECT
Product content strategy & mental health copywriting
Managing a chronic health condition can be tough. There are always medications to take and doctors’ appointments to remember. Sometimes it can feel like an exhausting, full-time job.
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Can we use smartphone technology to reduce the burden of medication management and shape health behaviors?
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Hero Digital was tapped to create an app and lifestyle coaching solution for a first-in-class FDA-cleared weight management device. My role was to create mindfulness and behavior change content experiences within the app to promote the desired changes in users’ health metrics.
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I leveraged my proprietary core desired proficiencies matrix to determine essential learnings, develop clinically sound, high-fidelity digital interventions, and integrate outcomes measures within an empathic UX.