CONTENT STRATEGY consulting

Fuel your brand’s growth with empathic, strategic content experiences that change lives.

You should never have to choose between clinical insight and creative, cutting-edge content design. But if your leads aren’t converting or you’re struggling to scale, it’s probably time to revisit your content strategy. The mental health marketplace is only getting noisier. Here’s how I’ll help you stand out.

  • Review your brand collateral and audience data.

the number one most important thing about content strategy consulting

  • Identify inconsistencies and missed opportunities.

the second most important aspect about content strategy consulting

  • Make recommendations based on your current challenges and business goals.

  • Write and publish content that drives growth for your business.

CASE STUDY: SIMILARLY SCOPED PROJECT

Healthcare content strategy & wellness copywriting

Everyone deserves to feel supported by their providers during pregnancy. But language barriers and cultural differences can sometimes make it difficult for patients to discuss health concerns with their providers.

  • Can a mobile app leverage user-centered design & person-first language to help recently immigrated pregnant people access culturally competent prenatal care?

  • Initial feedback suggested that some of the language within the app came across as overly authoritative or shaming. I was hired to audit and revise in-app content to improve the UX and build consistency across the brand.

  • After my audit revealed some opportunities to create a more patient-centered approach, I collaborated with Naima’s clinical team to revise the educational content within the app. I remodeled the content to reflect the brand’s revised voice, creating a more empathic, streamlined experience for the user.