Unfiltered advice from a content strategy consultant
4 Mistakes to Avoid in Mental Health Content Writing
I’m often tasked with creating a conversion-driven narrative for a service most folks hope they never need. Fortunately, the stigma surrounding …
The 10 Questions to Ask Before Any Clinical Content Hire
Your content strategy is a critical business asset you can’t afford to overlook. Finding the right person to support content development at your organization …
Jungian Psychology and Messaging Strategy: An Unlikely Duo
Think of all the brands in your industry with tired visual identities and unremarkable content and messaging strategies. They radiate “been there, done …
SHOULD YOU HIRE A COPYWRITER? PROBABLY NOT (YET).
As a mental health pro turned content and messaging strategist, I'm thrilled that there are now more opportunities for folks who want to write about mental health. And I'm glad to see that…
The 3 Pillars of Authentic Self: How to Build a Rule-Breaking Personal Brand
If you’re a service-based business owner, founder, freelancer, or aspiring thought leader in a disruptive industry, brace yourself for an uncomfortable truth bomb.
Join Me for a Virtual Conversation on Re-Emerging With Intention
This virtual workshop includes a discussion of the collective stages of grief (a la Elizabeth Kubler Ross) as they apply to our experiences with the pandemic and the overturning of Roe v…
A Career Transition Cheat Sheet for Helping Professionals
The market value of one of your most finely honed skills, emotional intelligence, has never been higher. As you explore new career horizons, you might find yourself having conversations with forward-thinking…
Let’s Talk Transitions: my Path from counselor to Mental Health Tech
In between those deceptively simple steps, each multiplied by a staggering caseload, I forgot to make time to do good for myself. Fast forward a few years and I found myself in a burnout cycle, unable to be fully present…
Torch Your Vision Board, Vet Your Business Coach
I should start off by saying that I am not averse to instructor encouragement or hearing inspirational anecdotes during a workout. After all, there is science that validates the power of positive thinking. But as soon as this particular instructor…
SORRY, I CAN'T HEAR YOU OVER YOUR APOLOGIES
What if I told you that without even knowing it, you might be using words that are silently sabotaging your credibility at work? Think about the last time you were in a meeting or an email chain that frustrated you. Maybe you needed…